Anna Scholz are a plus-sized fashion brand based in London, who pride themselves on creating fashionable and flattering clothing for plus-size women. The number of plus-size fashion labels has exploded in recent years, in addition to many well-established brands launching ‘curve’ lines, but Anna Scholz were very much ahead of the curve and have been supporting plus-size women for over 20 years now, and in their time have dressed Adele, Dawn French, and Aretha Franklin.

During my time with Anna Scholz I enjoyed input into every stage of the creation process; from taking part in initial meetings discussing content and design ideas with senior colleagues, to pressing send on email campaigns. I worked closely with the eCommerce Designer, managing the company’s online assets and digital communications, including creating email campaigns, online editorials, advertising banners, and social media content.

In an exciting step out of my comfort zone, my copy-writing skills were also put to good use as I was encouraged to both create and promote my own content. This involved conducting interviews with notable figures in the fashion community, and producing blogs and newsletter content relating to current trends and interests. I also encouraged the company to expand their online presence beyond their own website through the use of infographics, which could be shared on fashion blogs and social media, to drive traffic back to the site.

A background in photography gave me the knowledge of how to prepare detailed briefs for upcoming photoshoots. Excitingly, this led to the opportunity to try my hand at photoshoot direction, as well as make digital edits to images to ensure they were of industry standard.